Most ad copy fails for one of two reasons: it is either too generic to stand out in a feed or too clever to be instantly understood. The window for grabbing attention in paid media is measured in fractions of a second. The copy has to arrest attention, communicate relevance, and move toward a click in that window without relying on visual design to carry the message.
We write ad copy specifically for the platform and placement. A Google Search ad operates differently from a Facebook feed ad, which operates differently from a LinkedIn sponsored post, which operates differently from a display banner. Each format has different character constraints, different user intent, different scroll behaviors, and different relationship between image and text. We write for the format, not a generic ad script adapted for everything.
For Facebook and Instagram: we write hooks that earn the pause, body copy that holds attention through the scroll, and multiple CTA variants at different levels of friction. We deliver in sets organized by audience, angle, and funnel stage so they integrate directly with your ad manager structure.
For Google Search: we write headline variants matched to specific intent clusters, benefit-forward descriptions, and DKI-compatible options where applicable. We can work from your existing search term reports to match copy to actual query language.
For LinkedIn: we write professional-tone copy for both paid posts and InMail with the longer attention spans and different trust dynamics of a B2B audience.