We write landing pages, sales copy, ads, crowdfunding campaigns, press releases, and case studies for brands that need words to pull weight. Based in Centralia, IL. Working everywhere.
The Problem
Ironveil had a genuinely innovative outdoor gear product but their first Kickstarter draft read like a technical specification document. Backers were not connecting emotionally with the product, and early testers were abandoning the campaign page after about 30 seconds. The team knew the product was good but could not figure out why the page was not resonating.
What We Did
We rewrote the campaign from the headline down using a specific narrative structure: open with the situation that makes the product necessary, build to the specific failure of every alternative, introduce the product as the logical solution, and close with social proof and urgency. Reward tier copy was rewritten to frame each tier as a specific kind of backer identity, not just a price point.
The Outcome
The rewritten campaign launched and hit its $75,000 goal in 19 hours. Final total was $255,000 -- 340% of the original target -- with the $149 tier selling at more than twice the pace of any other.
Full case study
The Problem
Velox was spending $12,000 per month on Google Ads with a $94 average cost-per-lead. Their ad copy was generic benefit-led language that matched virtually every other software tool in their category. They were competing on bid price instead of message relevance.
What We Did
We audited 14 months of search term reports to identify the highest-intent, problem-specific queries their buyers used. We then rewrote copy for six campaign types -- each with a different angle matched to the search behavior of that specific query cluster. Headlines were rewritten to mirror the exact language of the search, not the product features.
The Outcome
Average cost-per-lead dropped from $94 to $58 within 60 days of the copy going live -- a 38% reduction on the same budget. Click-through rates improved across all six campaigns, with the problem-specific campaigns performing 2.3x their previous CTR.
Full case study
The strategy behind the copy -- who it is for, what they already believe, what specific objection stands between them and conversion -- is not something you figure out while writing. You have to know it before you start. Most copy does not have that groundwork, and the result is writing that sounds fine but does not move anyone.
We build the brief before we write. The brief is not paperwork -- it is the strategic map the copy follows. When the brief is right, the first draft usually is too.
Our ProcessEvery project begins with a strategy brief. Copy writing does not start until the brief is confirmed.
Competitor copy analysis and buyer language research happen before the first draft is written.
Landing pages, sales pages, and ad copy each have different structural requirements. We write for the format.
Every project follows the same sequence. There are no shortcuts in the process because each step is what makes the next one possible. The brief requires discovery. Writing requires the brief. Revisions require a written brief to measure against.
Full process detailsYou fill out a detailed intake form. We ask questions most writers skip -- about your actual buyer, what they have tried before, and what specific belief they need to hold to convert. We review everything before the first call.
We produce a written strategy brief: audience definition, offer positioning, primary message, secondary hooks, objections to address, and a full structural outline. You approve or amend it. Writing starts after confirmation.
Competitor copy analysis, customer review mining, search intent research, and (for ads) historical performance data review if provided. We come to the writing knowing the category.
First draft is delivered with a rationale note for every major decision -- the headline angle, the opening hook, the offer framing, the close. You know the reasoning, not just the result.
Revisions run in consolidated rounds against the confirmed brief. We address feedback as a set, not piecemeal. Scope changes are scoped separately. Changes within the brief are included.
Final files in your preferred format: Google Doc, Word, PDF, plain text, or platform-ready paste. For ad copy, we deliver organized by campaign, ad set, and variant. All delivery is digital.
"We launched a Kickstarter with their campaign copy and hit 340% of our funding goal in 11 days. The copy made people feel like they needed to back us right now."
"Our Google Ads cost-per-lead dropped 38% after switching to their ad copy. Same budget. Way more leads. The difference was embarrassing."
"They rewrote our sales page and we went from a 1.4% conversion rate to 3.2% without touching a single other variable. That is real money."
"Our press release landed coverage in three trade publications within a week of distribution. We have been trying to get press for two years on our own."
From a single project at $348.90 to a full campaign system at $1,497.30. All include a strategy brief before writing starts.
Performance copy is written for a specific measurable outcome -- click, sign-up, purchase, or pledge. Regular copywriting often chases tone and style. Performance copy chases behavior. Every structural decision traces back to what specific belief the reader needs to hold to take the next action.
No. Results depend on your offer, your audience, your traffic source, your page design, and your price point -- none of which we control. What we guarantee is copy written to the confirmed brief, backed by audience research, structured for conversion, and revised until it matches what was agreed.
After payment, we send an intake questionnaire covering your audience, offer, competitors, current performance data, and specific goals. From that, we produce a strategy brief that both sides confirm before any writing starts. This is the single most important step in the process.
We have written for SaaS, fintech, e-commerce, coaching and courses, health and wellness, real estate, B2B services, consumer goods, crowdfunding campaigns, and media. We do not specialize by industry -- we specialize by copy format and buying psychology.
Spark includes 2, Ignite includes 3, and Blaze includes unlimited revisions within 90 days of first draft. A revision round is a single consolidated set of feedback addressed in one pass. Piecemeal requests are grouped into rounds.
Default is Google Doc with annotated decision notes. We also deliver in Word, PDF, or plain text. Ad copy is delivered organized by campaign and ad set with all variants clearly labeled. Platform-specific formatting (Klaviyo, HubSpot, Meta Ads Manager) is available on request.
Build a custom package, choose a package, or send a message. We respond the same business day.
